The Real Car Business

After our last post, we said that it was any one persons guess as to where the top was. On the other hand, if you are a truck buyer up to speed, you realized that today's buys were really good buys! Trucks have not fallen off the table, but that group as a whole is softening; as it should with 90 degree weather and every soft-top showing its stripes!! Another segment that has been too far out of whack (domestic cars 1998-2004 with 80K-140K) is also adjusting down now that the "tax season" buyer is backing off. I say we have come to the realization that there is a dollar number that nobody can bid past- and that mark is being set as we type. Retail new car incentives are so so available, leasing is on the rebound, and reality has hit home. There are still a number of buyers that feel it's worth more... and that will keep us guessing until we see a measured, or quantitative drop in value(s) that NADA recognizes as well. Keep sharp and look throughout the auction lanes