The Real Car Business

Earlier today on LinkedIn following a post I had made about a successful auction, a connection remarked, "they say you never have to sell anything if you can show someone you have a solution to a problem they have". This industry affiliate was commenting on what they have seen ACV doing in the wholesale car auction space by simply delivering up-front transparency in a low fee, time saving application from your hand held device. What I took from this comment supported what I've learned over the years and that's that you cant "tell" anything to a car guy about the car business he or she doesn't already know! What we are hearing now when OUR phone rings is that these same car guys are asking ! That's a big shift- a tectonic shift in the wholesale landscape! Maybe ACV is something they aren't exactly sure about... they haven't learned it yet. And that's the difference! As new users learn about the fees, the condition report, the ship