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What Are You Getting For Your Guide Book Subscription?

Are they kidding? For years and years, Galves got to be known that it was just plain old $1,500 light... made it easy for buyers they had on the road bringing cars back to NJ! But that was then. Today, with technology in terms of real time data communications, how in the devil can a book be wrong by $3500 (ie., March NADA 2008 Volvo XC90). What's craziest is that this is not new news... NADA has been dreadfully wrong for years. With nearly 90% of active auction buyers carrying hand held devices and in my professional estimate, less than 35% of buyers "using" a book, you need to ask yourself what you are paying for!

You need the book because you need to know models by VIN sequence. The book is useful here. You need to know variations for mileage categories. The book is useful here we presume but if the ACV's are that wrong how close are the adds and deducts for miles? You also need to know the loan value and here are the cross roads. The book is really for the bank (not the dealer I submit) and if this is the case why don't the banks get in the business and just tell us what they will lend and get it over with?

The answer is that the auto auction business is to darn dynamic (in the truest sense) and the banks like static things. Now we're back at the original question: where is that dynamic "book" that is in pace with what is crossing the block right now? Tell me, and we'll both make a fortune!

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