In the auction business, the wholesaler is dying, and that is real change. That's right, the car buyer is going away... he has been... and now at a faster pace. Sure, there will remain standing the big institutions with thier check books and apparatous in place, but the daily hand to hand combat in your used car managers office is almost gone!
The new car dealerships exposure to auction selling has expanded tremendously for 20 years. Prior to that the wholesaler was deeply entrentched in the store and dealership mangers relyed on thier buyer for nearly every single deal. Today, we are at place where greater than 70% of new car stores conduct wholesale themselves with zero dependence on the traditional buyer. By this ratio, the wholesalers opportunity for profit has been reduced and with sharp increases in fees to sell at aucion, the wholesale margins continues to deteriorate. I can't tell you how many times a week I hear the wholesaler tell me how tough it is for him because he just cant buy the cars anymore.
So what's next? Is it the auction house itself? The acceptance of and increased use of on-line buying (a creation of the auction house itself) could in fact threaten the bricks and mortar foundation of the business. Hey, just point and click... what so hard about that! Right? Or, do an expereinced and trusted set of eyes and a keen sense of smell still have a place left to make money in this turbulent market?
W/
I have been attending and participating in a new podcast, "Auto Transport Intel" that Jay Wertzberger produces and broadcasts with Ty Thompson. It drills in on automotive transport and is dedicated to improving the industry. A topic I explored with them recently was focused on not how to get new business as a transporter but a revealing look at some of the reasons we can't get new business. The theme was that if we look at ourselves with open eyes and ask if we feel if we're putting our best foot forward, what little things could we do to improve our professional profile... and that triggered the theme, "reimagining service". Over the next several weeks, I'll define Reimagining Service in more detail, and we will dig in on the relationships that the car auctions have with vehicle transporters. Stay tuned!
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