... at the end of this post, my conclusion will be that the weather this winter has had less to do with the market than you would think. Now... if you have 3 locations and 1,000 units in inventory... you will argue my point. Retail traffic is down. People are on their roofs shoveling snow off or they are inside out of the biting sub-zero winds. And because sales are reflective of how many people are walking in to show rooms, the sales curve in January and February will show a dip.
The auction market has only suffered operationally with increased snow removal costs and to some effect, fewer inbound trucks delivering to auction the day prior to [that] auction because there was indeed a severe storm that week. The auction market itself (measured by %'s sold and $'s) has NOT taken note of the weather at all; 4X4 trucks, SUV's and the coveted 2008-2011 sedans from 40K-90K have clicked right along (dead batteries or not).
Dig out you aged and duplicate inventory and get them across an auction block... spring is in the air!
I have been attending and participating in a new podcast, "Auto Transport Intel" that Jay Wertzberger produces and broadcasts with Ty Thompson. It drills in on automotive transport and is dedicated to improving the industry. A topic I explored with them recently was focused on not how to get new business as a transporter but a revealing look at some of the reasons we can't get new business. The theme was that if we look at ourselves with open eyes and ask if we feel if we're putting our best foot forward, what little things could we do to improve our professional profile... and that triggered the theme, "reimagining service". Over the next several weeks, I'll define Reimagining Service in more detail, and we will dig in on the relationships that the car auctions have with vehicle transporters. Stay tuned!
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