As a college freshman, I enjoyed the mandatory Psychology 101 & 102 courses... but if I had known then that I would need to be counseling my customers now, I would have taken better notes! I'm telling you... seasoned and experienced auction pros are confused and conflicted with what is going on in this winter market and the joke is that they must need to see a "shrink".
The chatter at the block is staggering! Nobody is comfortable with what they have in inventory, don't know what to add or deduct form that inventory, and aren't sure what anything is worth right now. Generally, the market is flat (if not down) and traditionally [it] should be ticking up in terms of the number of bodies in the lanes (the very best barometer). Rather, there is a noticeable number of missing buyers and that's the primary factor pushing the market index down. The question is, where are these buyers?
For the balance of February... plod through your inventory and make adjustments, second guess conventional wisdom, and begin in earnest to embrace new methods of buying and selling "at wholesale" not JUST at auction.
W/
I have been attending and participating in a new podcast, "Auto Transport Intel" that Jay Wertzberger produces and broadcasts with Ty Thompson. It drills in on automotive transport and is dedicated to improving the industry. A topic I explored with them recently was focused on not how to get new business as a transporter but a revealing look at some of the reasons we can't get new business. The theme was that if we look at ourselves with open eyes and ask if we feel if we're putting our best foot forward, what little things could we do to improve our professional profile... and that triggered the theme, "reimagining service". Over the next several weeks, I'll define Reimagining Service in more detail, and we will dig in on the relationships that the car auctions have with vehicle transporters. Stay tuned!
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