Earlier today on LinkedIn following a post I had made about a successful auction, a connection remarked, "they say you never have to sell anything if you can show someone you have a solution to a problem they have". This industry affiliate was commenting on what they have seen ACV doing in the wholesale car auction space by simply delivering up-front transparency in a low fee, time saving application from your hand held device. What I took from this comment supported what I've learned over the years and that's that you cant "tell" anything to a car guy about the car business he or she doesn't already know!
What we are hearing now when OUR phone rings is that these same car guys are asking! That's a big shift- a tectonic shift in the wholesale landscape! Maybe ACV is something they aren't exactly sure about... they haven't learned it yet. And that's the difference! As new users learn about the fees, the condition report, the shipping logistics, the ease, the time savings, the definitive answer at the end of the auctions... they are growing comfortable. They are gaining knowledge backed up with the confidence of our arbitration policy and consistency in delivering exactly the same product each and every auction. The real difference is that the traditional brick-and-mortar model is to slow, to costly, to time consuming... and is a lifetime away to the next auction 7-days in the future... and it's not THE solution any longer.
Log on to ACV, sign up. Download the application on your smart phone and "play" with it. Answer your own questions... and get smart about this incredible alternative. This way, when I call on you to do business with us, I'm not telling you anything you don't already know!
W/
I have been attending and participating in a new podcast, "Auto Transport Intel" that Jay Wertzberger produces and broadcasts with Ty Thompson. It drills in on automotive transport and is dedicated to improving the industry. A topic I explored with them recently was focused on not how to get new business as a transporter but a revealing look at some of the reasons we can't get new business. The theme was that if we look at ourselves with open eyes and ask if we feel if we're putting our best foot forward, what little things could we do to improve our professional profile... and that triggered the theme, "reimagining service". Over the next several weeks, I'll define Reimagining Service in more detail, and we will dig in on the relationships that the car auctions have with vehicle transporters. Stay tuned!
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