Skip to main content

What's The Difference

Earlier today on LinkedIn following a post I had made about a successful auction, a connection remarked, "they say you never have to sell anything if you can show someone you have a solution to a problem they have". This industry affiliate was commenting on what they have seen ACV doing in the wholesale car auction space by simply delivering up-front transparency in a low fee, time saving application from your hand held device. What I took from this comment supported what I've learned over the years and that's that you cant "tell" anything to a car guy about the car business he or she doesn't already know! What we are hearing now when OUR phone rings is that these same car guys are asking! That's a big shift- a tectonic shift in the wholesale landscape! Maybe ACV is something they aren't exactly sure about... they haven't learned it yet. And that's the difference! As new users learn about the fees, the condition report, the shipping logistics, the ease, the time savings, the definitive answer at the end of the auctions... they are growing comfortable. They are gaining knowledge backed up with the confidence of our arbitration policy and consistency in delivering exactly the same product each and every auction. The real difference is that the traditional brick-and-mortar model is to slow, to costly, to time consuming... and is a lifetime away to the next auction 7-days in the future... and it's not THE solution any longer. Log on to ACV, sign up. Download the application on your smart phone and "play" with it. Answer your own questions... and get smart about this incredible alternative. This way, when I call on you to do business with us, I'm not telling you anything you don't already know! W/

Comments

Popular posts from this blog

Late Winter Market

It's not the northeast weather that is keeping the wholesale market in check, it is the overall blanket of slow retail sales at both new and used car retailers! * Subaru product is the most in demand at auction now, Hyundai another sought after product line. * Toyota shows increased prices on non-recall units, but not as strong as you might assume... more trouble ahead for the giant retailer? * The availability (or pure #'s of units) crossing the block is down at auctions overall; and the old economics 101... supply v. demand... is not at work right now. * As stated last post, large trucks are softening, luxury SUV's firm. * Honda Civic strong, Buick (yes, Buick) in demand: 2004 LeSabre LIMITED with 44K sells at an astonishing $9900. Compare that to a 58K 2004 Toyota Camry selling at $8900! Go Buick, go. * It is the economy, stupid. When it is all said, people are not grabbing out for another or new car. We are in a replacement mode at auction- that's it. Chat soon

Friday afternoon

No auction today... a break in what has been a very busy 2 months with so much movement recently that a day away from the block is like a 2 week vacation! There is so much talk about where the cars are and what will happen next that taking this time to type away helps me balance out what I've seen since the snow melted. Most noticeable to me is the overwhelming demand for trucks... pick ups. Dodge/Ram pound for pound is the monster at market currently and if it is Cummins equipped, you cant guess high enough. Next are the half-ton Lariat and LTZ type Ford and GM trucks with gas motors, leather, NAV... chrome. Miles here aren't as important as equipment... the more the higher they go. The next segment of Dakota, Tacoma, Ranger, Colorado are equally sought after and because of lessor quantities, an 01 Ranger XLT 4X4 6-cylinder 4-door beauty with 54K miles still commands over $6000. The bottom line is that people are still working and need to move dirt and sheet rock and to...

It's really much easier to understand!

In response to National Automobile Dealers Association’s chief economist Paul Taylor's comments, "Used Market Helping to Spur New-Car Growth" (Auto Remarketing Today, 12-3-10), I thought I would offer a bit of my own analysis. The increase in new vehicle sales is much easier to understand because the public buying decision has been so dumbed-down: $0 down $0 interest for as many months as you want! This alternative to fleet sales and endlessly evolving lease deals on the car makers part is very practical because "borrowing" sales now actually builds future availability of used product (Nissan Altima, Hyundai Sonata, and Honda Accord for example). And when these $179/mo models begin to come back to market, the very same marketers will already have in place a slightly different segment of new models at attractive discounted rates, there by repeating the cycle! Mr Taylor's analysis as a "shortage" in used vehicles should really have been branded as a...