Perhaps it's not a war, but more like a skirmish! And as discussed during Jay's YouTube, I defined three areas to consider as this works itself through:
First- this is a legal matter and there is plenty to be determined so that in the meantime, know that everything else is just conjecture.
Second- this is as much a reflection of the limitiations digital auctions offer to commercial consignors than it is about legal right. If the "digital product" was as strong as it says it is, then the market would flood toward it. The reality is that brick & mortar auctions have blacktop to park cars on... commercial sellers need blacktop!
Third- that as the two offerings have this legal skirmish, the dealer body remains "fractured" because they don't have a complete 360 degree view of the market. They have to shop for commercial consignors vehicles in one mode, and dealers vehicles across another mode. The auction houses seem to either not know (or care) that the DEALERS are the same customers across both modes of auctioneering. Why not make it so that the dealerships have the best blended product?
W/
I have been attending and participating in a new podcast, "Auto Transport Intel" that Jay Wertzberger produces and broadcasts with Ty Thompson. It drills in on automotive transport and is dedicated to improving the industry. A topic I explored with them recently was focused on not how to get new business as a transporter but a revealing look at some of the reasons we can't get new business. The theme was that if we look at ourselves with open eyes and ask if we feel if we're putting our best foot forward, what little things could we do to improve our professional profile... and that triggered the theme, "reimagining service". Over the next several weeks, I'll define Reimagining Service in more detail, and we will dig in on the relationships that the car auctions have with vehicle transporters. Stay tuned!
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